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Decision details

Renewal or non-Renewal of LoyalFree

Decision Maker: Executive

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes


Councillor Duncan Enright, Executive Member for Economic Development, introduced the report, which sought to determine whether or not the Council should continue to fund the LoyalFree app.

Councillor Enright gave a brief explanation of what the App’s purpose and how it came into existence. LoyalFree is a place promotion mobile application (app) designed to support the local economy by encouraging people to save money when they ‘shop local’ and to explore their local area. The app would soon be reaching the end of its licensed period.

Councillor Michele Mead rose to pass on her thanks to Council’s Communications Team for their tireless work in initially bringing the app into existence, adding that the app had recently served its purpose.

Councillor Enright proposed that the recommendation to Executive be adopted, whereby the Executive resolves to agree not to renew the contract with LoyalFree. This was seconded by Councillor Joy Aitman, was voted on and was agreed unanimously by Executive.

Executive Resolved to:

1.      Agree not to renew the contract with LoyalFree.

Report author: Will Barton

Publication date: 10/02/2023

Date of decision: 08/02/2023

Decided at meeting: 08/02/2023 - Executive

Effective from: 18/02/2023

Accompanying Documents: